THURSDAY • APRIL 23 • 2026

Good morning,

Something is coming.

Not slowly. Not quietly. And not to someone else.

Over the next 25 years, $124 trillion—the largest transfer of wealth in recorded history—is going to move. Most of it is moving to women.

This isn't a forecast, this is Bank of America, McKinsey, and Cerulli Associates all pointing at the same number.

Women are about to control more wealth than at any other moment in human history.

Let me tell you who that affects because it's not just the women who are expecting an inheritance or managing a portfolio.

It’s the woman who hasn’t looked at her 401(k) in four years because it makes her anxious. The one whose husband always handled it. The one who worked every day of her adult life but held back from the stock market because she didn’t feel informed or confident enough. The one who just lost her mother. The one in the middle of a divorce. The one who was told repeatedly that money was complicated and she should probably let someone else worry about it.

All of us. This is coming for all of us.

And here’s what’s also true: The causes you care about—climate, equity, reproductive rights, who gets elected, the communities your kids and grandkids will inherit—get funded or defunded based on where this money lands and who controls it. Feminist investing is a lever, and it’s about to get very, very large.

When I started PROVOKED 15 months ago, I knew I wanted to cover this watershed moment. I spent months finding the right person to help us understand this. Someone who built an entire investment philosophy on the premise that who holds money—and how they deploy it—changes the world. Kristin Hull, Ph.D., founder of Nia Impact Capital and 2025 Portfolio Manager of the Year, has written a three‑part series exclusively for PROVOKED.

It starts today.

You don’t need to already have money to read this. You need to read this because of what’s coming—whether you see a dollar of it directly or not.

WOMEN, MONEY, POWER | PART ONE

Presented in partnership with Nia Impact Capital

​$124 Trillion Is Coming. Are You Ready? ​

BY KRISTIN HULL, Ph.D.

You're already better at this than you think. Women outperform men as investors— the data is unambiguous. We also hold less in the market, hand our portfolios to advisors who don't ask what we care about, and find the whole thing vaguely intimidating. That gap between what we're capable of and what we're actually doing? That's the one worth closing. Part one of our new series starts here.

CULTURE

​Cerulean Is Back. Miranda Priestly Was Almost Right.​

BY SUSAN DABBAR

That blue sweater Andy Sachs wore … It's back. And this time, we're all in on the joke. Pantone named cerulean the color of the millennium. Miranda weaponized it to explain how taste gets made and who's in control. Twenty years later, Meryl Streep is winking at the camera, and the women who've lived through avocado refrigerators and gray-on-gray minimalism know something Andy didn't. READ MORE​

TAKE NOTE

Timely and worth your attention.

🚨 CNN’s months‑long investigation exposed a global online network where men share videos of drugging and sexually assaulting their partners while they sleep—organizing in chat groups, uploading footage, and teaching each other how to avoid detection. One site at the center of the reporting logged about 62 million visits in a single month, with a core U.S. audience. When the story broke, the loudest response from men online was, "Not All Men" and to argue about the statistics. Women are being drugged and filmed in their own beds. Men wanted to fact-check the headcount.

🎤 Madonna, 67, crashed Sabrina Carpenter's Coachella headlining set Friday night—same boots, same corset, 20 years later. They performed "Vogue" and "Like a Prayer" together to tens of thousands of people who couldn't stop filming long enough to dance. An older woman showed up as the present, not the past. A younger woman didn't shrink to make room. The moment held both of them. Then, sometime after the show, the boots, the corset, the jacket—all of it—gone. Madonna is offering a reward for their return.

📖 A tradwife influencer wakes up in 1855 with no husband, no ranch, no life, and has to live the frontier fantasy she’s been selling online—grit, danger, and unpaid labor included. In her debut novel Yesteryear, podcaster Caro Claire Burke turns the tradwife aesthetic inside out. The novel has already hit No. 2 on the New York Times hardcover fiction list. Read it alongside our own piece on the new trad wife moment and what this fantasy is or isn't selling women.

HUMOR

​I Didn't Mean To Cheat. I Just Needed a Trim.​

BY ABBY HEUGEL

Your stylist isn't just your stylist. She's the woman who knows your natural color, your worst ex, and exactly how much you lied to yourself in 2019. Leaving her, even temporarily, comes with consequences. Running into her at Trader Joe's comes with more. READ MORE​

We want to hear from you.

What do you understand about your mother now that you didn't when you were younger?

One honest answer. 75–100 words. We'll publish your reflections in a special Mother's Day piece. Deadline by April 30.

Last year's Mother's Day piece is still one of our most-read articles. Read it here.​

READER SPOTLIGHT

Want to be featured next? Comment on your favorite piece—we read them all.

DEAR READER | LIFE

​The Pump House and the Silence We Called Normal​

BY JOSIE PICCINI

The rules were simple: Don't name it, don't say it, endure. An unraveling mother. A father who could fix anything except what was actually breaking. And a child who learned to cope so well she didn't realize, for decades, what coping had cost her. READ MORE​

PROVOKED stays free. Always. But if you want to go deeper—the Sunday edition of Good Enough, live gatherings, and a closer seat to what we’re building—PROVOKEDplus is where that happens.

Don't miss out on our book club launching in the next couple of months, exclusively for members. Not your typical book club—the kind you actually want to be part of.

OUR SHORT LIST

💰 That Trader Joe's receipt might be worth more than you think. A new class action settlement could mean money back in your pocket.

🧠 It's not always the big arguments. Subtle relationship stress may be aging you faster than you realize.

🍽️ A small, analog gesture in a very digital world. Why diners are holding onto this restaurant freebie.​

📲 Convenient doesn't mean private. What to keep out of your AI chats.​

⏰ The schedules may look similar. But how men and women actually spend their time shows where the gap still lives.​