PROVOKED by susan

At the heart of PROVOKED is founder Susan Dabbar, whose sharp, provocative writing set the foundation for the publication.

PROVOKED by susan has emerged as a bold, unapologetic digital magazine, delivering sharp and thought-provoking content for women who are not done. More than just a media platform, PROVOKED is a catalyst for change–challenging outdated stereotypes and shifting the conversation from lifespan to healthspan, while celebrating the financial, personal, and professional autonomy that women over 50 increasingly wield. As an independent, woman-owned brand, PROVOKED is agile and unconstrained by the limitations of traditional publishing, proving that reinvention and agency don’t fade with age–they flourish. We tackle themes that honor our intellect, celebrate our experiences, and make us feel both seen and worthy.