Jan 15
Who You Invite Changes Everything
Good morning, This week, I want to talk about something I rarely discuss out loud: who we invite into this community. PROVOKED isn't a newsletter. It's a conversation. And conversations change depending on who shows up. I could grow this audience the easy way—by pouring more money into Meta ads and chasing numbers. We do use ads—some of you found us that way, and I'm glad you're here. But ads don't build community. People do. The women who make PROVOKED feel sharp, funny, raw, and thoughtful...